The Future of Colour
The world’s first 100% natural, high-performance biodegradable colour platform.

Shining responsibly
— like no other

No mica in our pigments means no child labour. No titania means that human health is not put at risk. No dye equals less pollution and better for the planet. In fact, our pigments are entirely biodegradable with the least possible impact on the environment, from sourcing till end-of-life.

Inspired by nature
— to better embrace it

Our pigments utilize the physical structure that gives birds and butterflies their magnificient colours, eliminating the need for toxic chemicals. It is time to make space for the most striking and beautiful colours of nature without harming the earth.

Made with plant-based cellulose
— nothing else

Cellulose is one of the most abundant materials on earth and is found in trees and crops all over the world. Our pigments have the highest naturality index and allow your products to reach carbon-neutrality more easily while maintaining performance.

Unleashing light
— with laser-focused power and performance

We harness naturally reflective plant-based cellulose crystals to elegantly design biodegradable coloured materials that deliver finesse and performance to the most sustainable products.